IT’S STILL ALL ABOUT RELATIONSHIPS
INVEST IN YOUR NEAR NETWORK
Establishing relationships and networks that are crucial to facilitating export to new markets takes both time and patience. When attending fairs, marketplaces and press-activities you build relations. It’s important to maintain them.
FIND THE GATEKEEPERS
Identify and connect with the right gatekeepers through networking. The key individuals who can open the doors you need to meet distributors, sales agents and cooperation partners on new markets.
USE WHAT’S ALREADY IN PLACE
For example, Business Sweden, the Swedish Chamber of Commerce and even embassies can do a lot for you on the local markets you are trying to enter.